DCisions measures the investment performance experienced by consumers and tracks their behaviours over time, including product selection and saving decisions.
Using a patented process to unlock insight from transaction data, we enable investment platforms, asset managers and advisers to better understand their customers and improve the value of these relationships.
Driven by changes in regulation, technology and consumer behaviour, understanding the end customer has never been more important.
DCisions unlocks factual answers to business critical questions, where previously intuition and inference have been the only option.
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- How can I segment my customers based on actual behaviour?
- Which group of consumers should I be focusing on?
- How is the investment sentiment of real people changing?
- What are people doing with their savings; what risk and returns are they experiencing?
- How can I tick the compliance box at low cost?
- Which savers are at risk and what should I say to them?
- Which are my most valuable distribution channels and why?
- Where should I focus my marketing budget?
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